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Category / Agency Feeds

Why Purpose-Driven Events Succeed

Events are huge opportunity creators – paving the way for future relationships and movement through the sales funnel. When done correctly, operating an event with purpose can be the secret to increasing brand awareness, enhancing perceptions of cultural fit, and improving customer loyalty and likelihood to recommend. The formula isn’t complicated. If companies want to...Read More

Virtual Reality vs. Augmented Reality

As marketing professionals in the experiential world, we have become accustomed to the idea of an ever evolving industry. Brands today are moving away from purely face to face physical experiences, and bringing their essence to life, not only through digital immersion creativity but through new technology as well including Virtual Reality (VR) and Augmented...Read More

MKTG Atlanta [Once Again] Named a Top Workplace!

It is with great pleasure that we announce that we have once again been named as a Top Workplace in Atlanta!!! This designation is earned through employee surveys and employee surveys alone so it is a true testament to our rewarding work and our fun agency culture. “It’s a tremendous honor to be named one...Read More

Learn Why Snapchat GeoFilters Work Great for Events

Snapchatters ( Mostly Businesses) are buying Geofilters from the social app’s photo booth feature that personalizes temporary, location-activated filters for events. Everybody loves Snapchat. Did you know Snapchat is up past 100 million active users per day? Since Evan Spiegel introduced its geo-filter service in late February, it’s users began creating custom content for live...Read More

Free Days With George On Bookshelves Today!

As you have likely read on this very blog, the highly-anticipated memoir Free Days with George (Penguin Random House) that has reached and held on in the top ten of numerous Amazon best seller lists, is on bookshelves today, May 3rd, in the United States. Run, don’t walk, to your nearest Barnes & Noble or...Read More

MKTG Welcomes Irokeesi and psLIVE Nordics to the family!

MKTG Nordics Lead Tiina Veijonen and her team welcome 450 guests to their launch event in Helsinki On Friday night, Tiina Veijonen and her team hosted over 450 clients, friends, family and influencers to a huge party in Helsinki to announce that the Dentsu Aegis lifestyle marketing agencies in Finland, Sweden, Norway and Denmark have...Read More

5 Things to Consider When Providing Wi-Fi at Events

Wifi. We all love it, we all hate it. Free, fast and reliable Wi-Fi is no longer optional when it comes to events, conventions and conferences. More often than not, the very Marketing Activations themselves require Wi-Fi or high-speed internet connectivity and from my experience, they’re typically under-powered in terms of bandwidth and speed. How...Read More

How Often Should My Company Use Experiential Marketing?

Clients often ask us how often they should plan experiential marketing activations. The answer is, not surprisingly, it depends. Sometimes brands limit their experiential marketing activations to one or two a year and focus on making a big splash. Others do events on a weekly basis. It all depends on factors such as a company’s...Read More