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Microsoft’s Artificial Intelligence Tay has got Zero Chill!

Microsoft launched a new Artificial intelligence powered social media bot that will respond to users on Twitter, GroupMe and Kik via instant message. You can have a full fledged conversation with the bot, it’s pretty interesting how it all works. What happened? Interestingly, Microsoft Silenced it’s new Artificial Intelligence bot which was named Tay, after...Read More

By The Numbers: Why Experiential Marketing Makes Financial Sense

Experiential makes sense from a marketing strategy standpoint and a consumer engagement standpoint. It also makes good financial sense. Experiential marketing campaigns offer an enormous payoff compared to traditional marketing. Studies show great return on investment as well as excellent return on engagement for event marketing campaigns done right. Here are three reasons experiential marketing...Read More

McDonald’s VR Happy Meal Box; Happy Googles

Do you have your Happy Googles? McDonald’s in Sweden has begun giving out VR Google Cardboard for Mobile Devices which transforms out of a Happy Meal Box. I can remember when I was a kid, they always featured Pop-Out or Cut-Out designs like funny glasses and things like that, but this is really cool, they...Read More

360i Honored Four Times in the 8th Annual Shorty Awards

We’re thrilled to announce that 360i and four of our client partners have been honored in the 8th Annual Shorty Awards – recognizing the best of the best in social media. 360i client HBO was named a winner in the ‘Best Use of Gamification’ category for rallying the realm and creating excitement for the season...Read More

Mustard Lane: What is a Promotional Model?

At Mustard Lane, promotional models make up a good chunk of our business. We provided 100 costumed butlers for Celebrity Cruises, mad scientists for Dove, and tons of other specialties for major brands throughout New York City. “Okay,” you may be thinking. “But how is a promotional model different from a regular model?” Good question!...Read More