Dentsu Aegis merges ApolloNation and Team Epic into new ‘brand and lifestyle’ agency MKTG
The new “brand and lifestyle” agency will be headed by Matt Connell in the role of managing director of sport and entertainment, and Kylie Green as managing director of activations.
Simon Ryan, CEO of Dentsu Aegis Network ANZ said: “The Team Epic and ApolloNation teams share great synergies and as we combine to become MKTG in Australia our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”
“This is an exciting chapter in the evolution of our group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”
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Article by: Nic Christensen