Dentsu Aegis Network Adds Lifestyle Marketing Pillar “MKTG” To Global Brand Network
U.S. Based MKTG and Team Epic to Anchor Network’s Framing Up of Sports and Entertainment, Experiential and Lifestyle Capability
NEW YORK (October 19, 2015) — Dentsu Aegis Network today announces the formation of a ninth global network brand, MKTG, the lifestyle marketing agency it acquired in August 2014. The move further strengthens the network’s sports and entertainment, experiential and lifestyle marketing offering and continues its expansion around the globe.
The global network will have the advantage of combining the resources of MKTG with leading sports and entertainment consultancy agency Team Epic. These agencies will form the nucleus of MKTG in creating a robust lifestyle marketing offering.
In addition, Out-of-Home agency Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room and Australia/New Zealand’s Apollo Nation will be realigned as part of MKTG over the next 12 months.
Leveraging its collective experience, global network and resources, the realigned agency will provide clients with a truly integrated through-the-line service offering including sports and entertainment consulting, experiential marketing, sponsorship identification, negotiation and activation, hospitality, strategy, research and insights, custom measurement, digital and creative capabilities, content development, design and retail marketing.
“As a network, we are constantly evolving to meet the demands of our clients, to be responsive to the needs and desires of consumers and to remain pioneering in the evolution of our industry,” said Jerry Buhlmann, CEO Dentsu Aegis Network and Executive Officer of Dentsu Inc. “The tremendous growth and importance of lifestyle marketing made it clear that strategically it was time to unify our like-minded businesses as one single brand. We are completely committed to building out our lifestyle marketing offering and integrating the combined strength of these services to deliver on a far larger and broader scale.”
“With the increasing importance of lived experiences to shape consumers’ brand perceptions and purchase behaviors, the combination of MKTG, Team Epic and psLIVE under the MKTG banner will create a powerhouse full-service lifestyle, sports and entertainment offering designed to help clients be meaningful in this environment. The momentum we have in this critical discipline is tangible, with clear opportunities ahead for further growth and collaboration across our entire US network,” said Rob Horler, CEO, Dentsu Aegis Network US.
“Something that sets Dentsu Aegis Network apart is that we are constantly reevaluating our businesses and are willing to reorganize ourselves to best serve our clients; ultimately providing the best value we can,” said Annie Rickard, Global Brand President, Posterscope; Global Chairman, MKTG. “With this realignment, we can now provide a seamless offering across lifestyle, sports and entertainment for our clients and allow all of our agencies to benefit from this platform.”
“We are truly excited about this next chapter and the opportunity to work along with Team Epic to deliver unrivaled lifestyle marketing solutions for brands,” said Charlie Horsey, Global Brand President, MKTG, CEO MKTG USA. “The realignment will also greatly benefit both agencies current long-standing client bases and our employees who now have the ability to plug into resources and opportunities domestically and around the globe.”
“On behalf of all Team Epic members, we are thrilled to be part of turbo charging this global capability,” said Mike Reisman, Team Epic Principal. “The opportunity to join forces with MKTG allows us to bring truly complementary capabilities to domestic and global clients.”
As the agencies transition towards operating as one global brand over the next 12 months, MKTG along with Team Epic will grow from 600 full time employees and 7,000 brand ambassadors in the United States, to nearly 1,000 full time employees in 14 countries, providing a truly global lifestyle marketing solution for clients. The MKTG Worldwide Network will be headquartered in New York City, NY.
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For further information contact:
Communications Director, Americas
Dentsu Aegis Network
T: +1 646-742-5029
SVP, Marketing & Communications
T: +1 212 660 3838
Global Head of Corporate Communications
Dentsu Aegis Network
T: +44 207 070 7751
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 123 countries worldwide with over 27,000 dedicated specialists. www.dentsuaegisnetwork.com