MKTG Named Lifestyle Marketing Leader by Dentsu Aegis Network
In conjunction with Dentsu Aegis Network announcing MKTG as a new global brand, the lifestyle marketing agency has also rebranded with this new logo mark.
It is a big day here at MKTG in the US and frankly, around the globe!
Today, October 19, 2015, Dentsu Aegis Network (DAN) officially created a new pillar to organize around its support of lifestyle marketing and named MKTG to take the lead as the Network’s 9th global brand.
With that, other DAN agencies that work in lifestyle marketing, including Out-of-Home agency Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room and Australia/New Zealand’s Apollo Nation as well as leading US-based sports and entertainment consulting agency Team Epic, will be realigned as part of MKTG over the next 12 months.
What does this mean?
By this time next year, we are anticipated to grow from 450 full-time employees in two countries, to nearly 1,000 full-time employees in 14 countries, providing the same insights, creative solutions, execution and customer service our clients and employees have come to expect from us.
The move was done with two strategic objectives in mind….provide growth and development opportunities for our employees and to better service our client partners.
You can read the official announcement here.
We’re very excited about the new direction our agency has taken. The possibilities are endless and we can’t wait to keep sharing our journey with you. Stay tuned!
MKTG’s NYC HQ. Come for a visit!