Big John sits down with creative soul, Sam Ewen. Listen in as they talk music, experiential events and where those two worlds collide. Sam is Managing Director at dotdotdash and is based in NYC and has been in the Experiential space for over twenty years. He is passionate about the art and emotions at play within the experiential space. Big John and has Sam discuss some amazing experiential campaigns, including a concert for the deaf amongst other things. Enjoy!