Clients often ask us how often they should plan experiential marketing activations. The answer is, not surprisingly, it depends. Sometimes brands limit their experiential marketing...

Bestselling author Colin Campbell and one very big dog named George will kick off a nationwide tour beginning Tuesday, May 3rd in New York...

The new “brand and lifestyle” agency will be headed by Matt Connell in the role of managing director of sport and entertainment, and Kylie...

One of the reasons experiential marketing is such as a powerful tool is that it allows consumers to experience your company's products and services...

Microsoft launched a new Artificial intelligence powered social media bot that will respond to users on Twitter, GroupMe and Kik via instant message. You...

Experiential makes sense from a marketing strategy standpoint and a consumer engagement standpoint. It also makes good financial sense. Experiential marketing campaigns offer an enormous...

Do you have your Happy Googles? McDonald's in Sweden has begun giving out VR Google Cardboard for Mobile Devices which transforms out of a Happy...

Once the trade show is over, it can be tempting to pack up and move on to the next one. Many exhibitors miss the...

Talk about a way to poke fun at the competition! Audi's competition is most likely connecting through their WiFi at the New York City...

We're thrilled to announce that 360i and four of our client partners have been honored in the 8th Annual Shorty Awards – recognizing the...