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Soma Snakeoil #033

On this episode of EventSpeak, Big John sits down with long time friend Soma Snakeoil Co-founder of nonprofit The Sidewalk Project. Join us as we discuss their events (pre COVID) to support LA’s houseless community. They take a walk down memory lane of much wilder times in both of their pasts and be ready to blush as Soma is delightfully and unapologetically well…. Soma. This one is really fun put on your big kid shoes and jump on in!

For more information on Soma and The Sidewalk Project, please check out their website at https://www.thesidewalkproject.org/

Big John

About Author /

Big John got his start as co-founder and playing guitar in former Chicago band SweaterGirl and founding B17 Records where SweaterGirl would go on to sell over 70,000 records (when that was still a thing) completely independent. After 4 consecutive summers on the Van's Warped Tour as one of the first ever DIY bands to be invited to tag along Big John was ready for what's next and stumbled into the event industry in 2005. Big John stayed on the road managing Mobile Marketing Tours and bands for Warped Tour clients/artists for the next 7 summers as well as a plethora of experiential tours, campaigns, events, and initiatives that include some of the biggest brands and bands in the world. Having a unique edge and being side by side with the pioneers in the brands to bands movement post the crash of the record business in the early 2000's Big John's knowledge and experience in both fields is extensive. After logging over 3,000,000 miles through countless tours, Big John parked himself in LA and co-founded Beyond Experiential, an experiential agency focused on creating unique and impactful experiences based in the brand marketing, experiential, and music industry. Big John can be reached at bigjohn@eventspeak.com

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