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5 Things to Consider When Providing Wi-Fi at Events

Wifi. We all love it, we all hate it. Free, fast and reliable Wi-Fi is no longer optional when it comes to events, conventions and conferences. More often than not, the very Marketing Activations themselves require Wi-Fi or high-speed internet connectivity and from my experience, they’re typically under-powered in terms of bandwidth and speed. How...Read More

Learning a Second Language for The Events Industry

While it is often required by many non-native English speakers to learn English for business, native-English speakers often don’t have to take the time to learn another language. While it’s acknowledged that English is the universal language, more than half of those in the UK, for example, feel it would be beneficial to learn a...Read More

How Often Should My Company Use Experiential Marketing?

Clients often ask us how often they should plan experiential marketing activations. The answer is, not surprisingly, it depends. Sometimes brands limit their experiential marketing activations to one or two a year and focus on making a big splash. Others do events on a weekly basis. It all depends on factors such as a company’s...Read More

Microsoft’s Artificial Intelligence Tay has got Zero Chill!

Microsoft launched a new Artificial intelligence powered social media bot that will respond to users on Twitter, GroupMe and Kik via instant message. You can have a full fledged conversation with the bot, it’s pretty interesting how it all works. What happened? Interestingly, Microsoft Silenced it’s new Artificial Intelligence bot which was named Tay, after...Read More